Social Media Consumers More Likely to Buy, Recommend
For those skeptics who don’t believe that Social Media has a measurable impact: According to a study conducted by research firms Chadwick Martin Bailey and iModerate Research Technologies, two-thirds (67%) of consumers who follow brands on Twitter are more likely to buy those brands after becoming a follower, and 51% of Facebook fans are more [...]
Analytics saving California Social Services Agency Millions
I know lots of companies that don’t measure the performance of their websites or enewsletters. On colleague of mine told me that he had a “gut feeling” about what works for his company. However, when you look at what you can learn from studying your stats, it’s eye-opening. Many of my clients are truly surprised [...]
Who’s Using Which Browsers? And why does it Matter?
Browser compatibility is one of the trickiest issues in web site design. Just because a site looks great in Firefox (which is apparently programmer-friendly) or IE7 doesn’t mean that it works well (or even at all) in IE6 or IE8. As for Safari, Chrome, Mozilla and Sea Monkey (!), you have to decide whether the [...]
Lead Generation is the Bottom Line
What are clients looking for today? Lead generation. Not impressions, not visibility, not any of the intangible leadership positioning that they would have embraced in prior years. Right now they want names, titles and contact information so they can convert those interested parties into customers. And who can blame them? Almost every company I know [...]
Is the Paper Newsletter a Thing of the Past?
Recently I had cause to change the service I use to produce HTML newsletters and I was amazed by how many options are now available. Just a few years ago, the choices were limited: if you didn’t know html or have a designer on staff, there were only a few companies that offered solutions with [...]