Who needs traditional advertising when YouTube is available?

First Frito-Lay eschewed the Superbowl and started running commercial contest on YouTube, Crash the Super Bowl. Now, Ray Ban is taking viral video marketing to to the next level. If you haven’t seen the most recent video in Ray Ban’s campaign, Guy has Glasses Tattooed on his Face, then you are rapidly becoming one of [...]

The 2009 Blogosphere – Who’s out there?

I’m a blogger. I’ve been blogging now for about 18 months on an almost daily basis. Not this blog, but rather my “hobby” blog, EquineInk. I started blogging for fun. I wanted to write about topics that I find personally interesting. After decades of writing on assignment, that’s been enjoyable. But what I didn’t expect [...]

Think before your click.

Social networking sites are now rampant with viruses and spam, according to the New York Times. For Viral Crooks, Social Networks are Prime Targets, is an important read for everyone who uses social networking sites such as Facebook and Twitter. Here are some scary statistics excerpted from that article: Sophos says that 21 percent of [...]