My Favorite Free Communications Tools
I am frequently amazed by how many excellent communications tools are now available for free. Just a few years ago they were either not available at all or were expensive. Now, with a little time and ingenuity you can express yourself (or promote your clients) in ways we only dreamed about. Here are a few [...]
www.tineye.com help track where your graphics appear
Let’s face it, “borrowing” images off the Internet has become rampant. It’s bad enough for photographers to find their images posted (without credit) but what if you found your logo gracing someone else’s site? I read about this happening to someone recently and when she contacted the designer of the website that had illegally used [...]
IE 6 officially a relic
According to an article in Mashable, Internet Explorer 6 now has such low market share that it has become a relic. Now many readers would say, duh, I’ve been using IE8 for months. But that’s not the case with many corporations. In fact two of my clients still use IE6. Why? Because it’s the standard [...]
The Website Design From Hell
Love this comic from the Oatmeal. I’ve certainly participated in a few projects like this one! Of course, I could also write about the Web designer from hell, but that’s another story.
Does anyone take responsibility for their actions any more?
Last week I bought an item on eBay. When I received it, I discovered that the seller had mis-measured two of the dimensions. It was the wrong size. I explained this to the seller and asked her to take it back. Her response was that she’d measured it carefully, that if she’d made a mistake [...]
A life experience that I could have skipped
I’ve worked in the public relations industry since 1982, in my own consulting firm since 1991. I guess I’m lucky that until this past year, I’ve never had a serious problem with either a client or a vendor. That has changed. I’ve been locked in a dispute with a web programmer that I hired to [...]
Analytics saving California Social Services Agency Millions
I know lots of companies that don’t measure the performance of their websites or enewsletters. On colleague of mine told me that he had a “gut feeling” about what works for his company. However, when you look at what you can learn from studying your stats, it’s eye-opening. Many of my clients are truly surprised [...]
Who’s Using Which Browsers? And why does it Matter?
Browser compatibility is one of the trickiest issues in web site design. Just because a site looks great in Firefox (which is apparently programmer-friendly) or IE7 doesn’t mean that it works well (or even at all) in IE6 or IE8. As for Safari, Chrome, Mozilla and Sea Monkey (!), you have to decide whether the [...]
Building a Website using WordPress
Recently I volunteered to help my riding club update their website. While I have experience designing information architectures and writing content for websites, I’m not particularly HTML literate. So when I peeked behind the curtain I was appalled. Where was the content management system (CMS)? There was none. Instead you had to ftp the articles [...]
Is Public Relations in a Golden Age?
According to Larry Chase, in his latest issue of of Larry Chase’s Web Digest for Marketers, Internet marketing is giving Public Relations an additional boost. PR packs new punch online. The Internet has brought a golden age to Public Relations. Pre-Internet, there were bottlenecks between those who wanted to reach an audience with news and [...]
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