My Favorite Free Communications Tools
I am frequently amazed by how many excellent communications tools are now available for free. Just a few years ago they were either not available at all or were expensive. Now, with a little time and ingenuity you can express yourself (or promote your clients) in ways we only dreamed about. Here are a few [...]
Live video streaming through YouTube just around the corner
We all think of YouTube as a way to catch up with events through video. But what if it offered you a front row seat to an event . . . anything from a concert . . . to an inauguration . . . to a community event or a press conference? Think of the [...]
The benefits of an enhanced YouTube Channel
You may have heard people talking about Enhanced vs. Standard YouTube channels. What exactly does that mean? Standard channels are the ones that anyone can set up using a Google email address. Enhanced channels have additional features and functionality. Enhanced channels are available to colleges and universities through YouTube’s EDU program or from a Google [...]
Tips for Video Search Engine Optimization on YouTube
Uploading a video to your YouTube Channel is pretty easy; it’s what you do with the video once it’s part of your site that influences how much visibility it gets. YouTube works as a typical search engine regarding listing results. The search algorithm checks the title, the description, the tags, the number of views, the [...]
Improve the visibility of your YouTube videos with metadata
Betty’s Kitchen has an impressive YouTube presence. With more than 12,000 subscribers she has, essentially, built her own food show. Listen to Betty as she talks about how improving her metadata in her video titles, descriptions, and tags helped her reach more viewers. Yes, there are other forms of metadata (annotations, closed captions, etc.) that [...]
Why YouTube is becoming the biggest broadcaster of content.
On March 17th YouTube announced that EVERY MINUTE of EVERY DAY 24 hours of content is uploaded to YouTube. Pretty amazing, eh? This short video gives you an idea about the reach afforded by YouTube. [youtube=http://www.youtube.com/watch?v=7se8kZFVbJ8]
Who needs traditional advertising when YouTube is available?
First Frito-Lay eschewed the Superbowl and started running commercial contest on YouTube, Crash the Super Bowl. Now, Ray Ban is taking viral video marketing to to the next level. If you haven’t seen the most recent video in Ray Ban’s campaign, Guy has Glasses Tattooed on his Face, then you are rapidly becoming one of [...]
Video is changing writing forever.
If a picture is worth a thousand words, what is a video worth? It’s incalculable. YouTube and the plethora of video that it offers are changing the way that we communicate and I believe will profoundly influence the course of mass communications. Take for example, the simple communication of instructions. With video you essentially have [...]
YouTube Best Practices
So much of my attention is now focused on YouTube that I’ve launched a new site with my partner in this venture, John Samellas. www.YouTubeBestPractices.com is a site that discusses how to get the most out of your enhanced YouTube Channel. It provide updates on the special features available only to Google Content Providers like [...]
Make your video shoot successful
Recently I responded to an RFP to produce a “virtual plant tour” video. As part of the proposal each team was asked to identify best practices to follow and pitfalls to avoid. Here’s some of what I wrote: Best Practices Plan well: the videos that are the most successful are the ones that are planned [...]
keep looking »