GoldsmithPR

Public Relations with a Measurable Difference

Who needs traditional advertising when YouTube is available?

First Frito-Lay eschewed the Superbowl and started running commercial contest on YouTube, Crash the Super Bowl. Now, Ray Ban is taking viral video marketing to to the next level. If you haven’t seen the most recent video in Ray Ban’s campaign, Guy has Glasses Tattooed on his Face, then you are rapidly becoming one of [...]