GoldsmithPR

Public Relations with a Measurable Difference

Social Media Consumers More Likely to Buy, Recommend

For those skeptics who don’t believe that Social Media has a measurable impact: According to a study conducted by research firms Chadwick Martin Bailey and iModerate Research Technologies, two-thirds (67%) of consumers who follow brands on Twitter are more likely to buy those brands after becoming a follower, and 51% of Facebook fans are more [...]