Ford’s Social Media Success with Fiesta Launch
Here’s an interesting interview I read in Larry Chase’s newsletter. It really underscores the power of social media when it’s used correctly. Below are excerpts from the interview. Using Social Media to Pre-Launch a Car in the US Larry Chase: I saw a statistic about the upcoming US launch of the Ford Fiesta. It said [...]
Social Media Consumers More Likely to Buy, Recommend
For those skeptics who don’t believe that Social Media has a measurable impact: According to a study conducted by research firms Chadwick Martin Bailey and iModerate Research Technologies, two-thirds (67%) of consumers who follow brands on Twitter are more likely to buy those brands after becoming a follower, and 51% of Facebook fans are more [...]
PR is more than media relations.
To many people public relations = media relations, and that includes practitioners. We have PR professionals that guard their media lists like gold and are looking for ways to quantify the value of their “clips.” Yet, at the same time they want to establish that Public Relations encompasses a broader scope of activities. Practitioners who [...]
Weber describes YouTube as a “juggernaut”
Thank you, Larry Weber, for helping me sell the idea of corporate YouTube channels. With your new book, Sticks & Stones: How Digital Business Reputations are Created Over Time and Lost in a Click, and your subsequent tweets, you’ve given the stamp of credibility to YouTube and made it an acceptable tool for corporate America. [...]
The Power of PR in the Social Media Environment
In today’s economy, maintaining a company’s good reputation is essential. Over the past week, I’ve watched the power of PR and social media combine to achieve results that a single person found impossible. The issue was a custom made saddle for a professional rider. The rider had ordered the saddle from a “high end” French [...]