My Favorite Free Communications Tools
I am frequently amazed by how many excellent communications tools are now available for free. Just a few years ago they were either not available at all or were expensive. Now, with a little time and ingenuity you can express yourself (or promote your clients) in ways we only dreamed about. Here are a few [...]
Live video streaming through YouTube just around the corner
We all think of YouTube as a way to catch up with events through video. But what if it offered you a front row seat to an event . . . anything from a concert . . . to an inauguration . . . to a community event or a press conference? Think of the [...]
Tips for Video Search Engine Optimization on YouTube
Uploading a video to your YouTube Channel is pretty easy; it’s what you do with the video once it’s part of your site that influences how much visibility it gets. YouTube works as a typical search engine regarding listing results. The search algorithm checks the title, the description, the tags, the number of views, the [...]
Improve the visibility of your YouTube videos with metadata
Betty’s Kitchen has an impressive YouTube presence. With more than 12,000 subscribers she has, essentially, built her own food show. Listen to Betty as she talks about how improving her metadata in her video titles, descriptions, and tags helped her reach more viewers. Yes, there are other forms of metadata (annotations, closed captions, etc.) that [...]
Why YouTube is becoming the biggest broadcaster of content.
On March 17th YouTube announced that EVERY MINUTE of EVERY DAY 24 hours of content is uploaded to YouTube. Pretty amazing, eh? This short video gives you an idea about the reach afforded by YouTube. [youtube=http://www.youtube.com/watch?v=7se8kZFVbJ8]
Who needs traditional advertising when YouTube is available?
First Frito-Lay eschewed the Superbowl and started running commercial contest on YouTube, Crash the Super Bowl. Now, Ray Ban is taking viral video marketing to to the next level. If you haven’t seen the most recent video in Ray Ban’s campaign, Guy has Glasses Tattooed on his Face, then you are rapidly becoming one of [...]
Video is changing writing forever.
If a picture is worth a thousand words, what is a video worth? It’s incalculable. YouTube and the plethora of video that it offers are changing the way that we communicate and I believe will profoundly influence the course of mass communications. Take for example, the simple communication of instructions. With video you essentially have [...]
YouTube hits 1-billion views per day
YouTube is putting the broadcast TV channels to shame. According to www.marketingcharts.com: YouTube routinely serves up more than 1 billion video views per day around the world, far surpassing its next-closest rival Microsoft and helping the site continue its strong growth, especially since being acquired by Google three years ago, according to a blog post [...]
No one reads anymore . . . The future lies in video.
Has anyone else noticed this? Because it seems glaringly obvious to me that people no longer read. Not us PR types. We still read. It’s the people we are trying to reach that have given it up. I am assuming this is why when someone is given written instructions, the task is inevitably done wrong. [...]
YouTube EDU Efforts Profiled on AP
I’ve written before on the benefits that Colleges and Universities can reap from using enhanced YouTube channels to reach their target audiences. A recent AP news story gave some more insights: College too expensive? Try YouTube By JAKE COYLE It might seem counterintuitive to look for higher education alongside Avril Lavigne music videos, but the [...]
keep looking »